I think one of the most interesting things happening in sports is the shift from expanding the audience to changing who gets to shape the culture around it. Bringing more women and younger fans into motorsport is one thing; giving them influence over the stories being told, the people getting visibility and the commercial decisions being made is another. An audience isn't truly being taken seriously just because an industry wants its attention and purchasing power
That last sentence - you just hit the nail on the head there. It might look like the audience is being acknowledged, when actually what's happening is they are being put aside whilst having their words and actions copied and re-used by corporate.
Toni, leaving a career in tech for no boss and an internet that keeps score takes nerve. Naming the newsletter after the Untapped Billion, the young women and Gen Z fans the sport wants without always respecting, makes it clear who you see as driving its growth, in viewers and in revenue.
I think one of the most interesting things happening in sports is the shift from expanding the audience to changing who gets to shape the culture around it. Bringing more women and younger fans into motorsport is one thing; giving them influence over the stories being told, the people getting visibility and the commercial decisions being made is another. An audience isn't truly being taken seriously just because an industry wants its attention and purchasing power
That last sentence - you just hit the nail on the head there. It might look like the audience is being acknowledged, when actually what's happening is they are being put aside whilst having their words and actions copied and re-used by corporate.
My go-to for all things F1. And great writing 😀
Toni, leaving a career in tech for no boss and an internet that keeps score takes nerve. Naming the newsletter after the Untapped Billion, the young women and Gen Z fans the sport wants without always respecting, makes it clear who you see as driving its growth, in viewers and in revenue.