Why subscribe to the Untapped Billion
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The Untapped Billion
The Untapped Billion is a concept that has been almost a footnote and tagline to so much I do and talk about, but I want to bring it to the forefront.
You, we, me… are all the Untapped Billion of the sports industry. We are changing the industry for the better. Don’t let anyone tell you otherwise. I’ve found that too often we celebrate young women in so many industries - music, fashion, art, film and sports… - without actually acknowledging them. We shy away from pointing out what actually makes them incredible. We chase their relevancy and want their economic power. And yet, we still don’t respect them. These are the Sunday Fangirls I’ve celebrated for years. And not only should we be paying close attention to them as they are actively shaping the future of so many industries, including sports, but they also deserve our time and our respect.
Every story that piques my curiosity, every moment I want to highlight, and every space I shine a light on are part of this Untapped Billion.
Gen Z to the boardroom. The boardroom to Gen Z
In part because of my age and in part due to my previous jobs, I often find myself in boardrooms explaining who the Untapped Billions are and why they cannot be ignored, and I spend just as much time breaking down the complexity of the tech and the business of motorsports to Gen Z. As such, my days are spent bringing Gen Z to the boardroom and the boardroom to Gen Z. And I wouldn’t have it any other way.
Things I notice when everyone else is watching the race
My daily stories, this newsletter, my long-form pieces, my podcasts all have one thing in common - I’m hyper-focused on the stories no one else picks up. In other words, I cover the things I notice when everyone else is watching the race.
I hope to forever convey my curiosity through these mediums, and I hope you always leave feeling informed. My aim is not simply to inform, but rather to bring you along into the spaces I get access to and, in doing so, help improve our all our understanding of this sport, and so many others. It will forever be about the stories, the moments and the people beyond the track.
