ShiftHappens

Who is the Formula E fan? And what’s next?

Shift Happens #28 | Weekly pivots where motorsport collides with tech and culture.

11 hrs ago • Toni Cowan-Brown

Your lifestyle just got a lot cheaper to replicate

Shift Happens #27 | Weekly pivots where motorsport collides with tech and culture.

Aug 5 • Toni Cowan-Brown

F1's financial and audience growth is one story, not two

Shift Happens #26 | Weekly pivots where motorsport collides with tech and culture.

Jul 29 • Toni Cowan-Brown

Oh Monaco. Outdated, impractical, and utterly irreplaceable

Shift Happens #25 | Weekly pivots where motorsport collides with tech and culture.

Jun 16 • Toni Cowan-Brown

Monaco, the principality of everything

Shift Happens #24 | Weekly pivots where motorsport collides with tech and culture.

Jun 2 • Toni Cowan-Brown

Apple’s real play isn’t broadcast rights. It’s a full-stack takeover.

Shift Happens #23 | Weekly pivots where motorsport collides with tech and culture.

May 28 • Toni Cowan-Brown

Come for the driver, stay for the racing.

Shift Happens #22 | Weekly pivots where motorsport collides with tech and culture.

May 21 • Toni Cowan-Brown

Shift Happens #21 | Weekly pivots where motorsport collides with tech and culture.

May 8 • Toni Cowan-Brown

Another weekend trackside and the messy middle

Shift Happens #20 | Weekly pivots where motorsport collides with tech and culture.

Apr 14 • Toni Cowan-Brown

A KitKat heist that could well be a masterclass in marketing

Shift Happens #19 | Weekly pivots where motorsport collides with tech and culture.

Mar 31 • Toni Cowan-Brown

China and Korea have their eye on motorsports

Shift Happens #18 | Weekly pivots where motorsport collides with tech and culture.

Mar 17 • Toni Cowan-Brown

483,934 attended the first F1 race of the 2026 season

Shift Happens #17 | Weekly pivots where motorsport collides with tech and culture.

Mar 11 • Toni Cowan-Brown

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